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Unfolding Synthetic and Conventional Lubricants

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Unfolding Synthetic and Conventional Lubricants

Farming equipment undergoes various field conditions, from driving through dusty and rocky roads to performing in wet and extremely hot or cold temperatures. It is also frequently exposed to fertilizers, pesticides, and other chemicals; if the proper protection is not guaranteed, this exposure can harm the farming equipment components and eventually cause breakage. Considering the potential damage and associated costs this entails, lubrication plays a fundamental role in protecting and guarding your machinery against various failures linked to corrosion, wear, oxidation, and deposit control, among others.

Experience has taught us that there is a lot to unfold when determining the type of oil best suited for your engine. Your first intuition might have been that any oil of a certain weight would do, or perhaps you are someone who believes that price equals quality, so you play it safe and get the most expensive one on the shelf. The truth is, choosing the best oil for your engine can be tricky if you don’t have all the information. We have decided to give you a run-down on the difference between conventional and synthetic lubricants to help you avoid downtime and expensive repairs linked to lubricant misuse.

Conventional and Synthetic: what’s the difference?
Conventional Lubricants

Conventional lubricants are made with what is commonly referred to as mineral base oils, which come directly from a natural source, namely crude petroleum. Producing mineral oil is more straightforward than the process required to create synthetic, thus making the end product cheaper and more accessible than its synthetic counterparts. This process mainly consists of removing natural contaminants and impurities from the vacuum gas oil feed, which are harmful to the lubricant’s performance.

Overall, these oils perform effectively under normal conditions — those which are not too extreme in terms of temperature or field quality — and are compatible with all vehicles. For optimal performance, it is crucial to follow the manufacturers’ recommendations and make timely changes to the conventional lubricant you use on your equipment.

Synthetic Lubricants

Synthetic oils are highly refined petroleum-based lubricants that have been specially synthesized to balance their molecular composition. With a more stable chemical structure than the more diverse one found in mineral oils, these synthetic base oils provide improved performance under extremely low or high temperatures while flowing more freely than mineral oils.

Some of the benefits of using these lubricants include maximizing and improving engine efficiency — resulting in fuel savings — and extending the overall durability of the engine and providing enhanced protection against deposits. However great the benefits may be, they come with a price tag. To tackle the cost, you can choose between fully synthetic, which tends to be pricier, and semi-synthetic, which mixes mineral and synthetic oils to reduce costs while still offering some of the benefits of using fully synthetic

The VISCOSITY Oil Solution

With over 125 years of experience developing products for all manufacturer brands and exceeding industry standards, VISCOSITY Oil offers top quality engine oils to ensure your off-road farming equipment delivers the performance and production you need.

Its UNITEK line offers a series of conventional, semi-synthetic, and synthetic oils purposefully designed and rigorously tested in the field. All products are formulated with highly refined based oils and high shear stability viscosity modifiers. Here, we present three products for each need:

High-performance conventional oil formulated to provide enhanced thermal and oxidation stability, offering outstanding protection for low-emission engines. It also neutralizes corrosive acids, offers film resistance, and good dispersion of soot and deposit control.

High-performance, low-emission, semi-synthetic oil formulated to provide enhanced fuel economy with low-temperature viscosity and protection under extreme mechanical stress. This engine oil also fights against high concentration of soot build-up, providing excellent wear protection for new and older engines.

High-performance, low emissions, semi-synthetic diesel oil, designed and formulated to provide optimal soot dispersion and deposit control. It also provides outstanding thermal and oxidation stability under extreme conditions and temperatures for extended protection and durability, neutralizing corrosive acids.

High-performance, low-emission, synthetic oil formulated to offer longer oil life and durability, providing excellent wear protection under extreme conditions of cold weather, and outstanding oxidation control, dispersion of soot, and deposit control.

In the end, choosing between a conventional, semi-synthetic, or synthetic oil will depend on your budget and the field conditions in which you are operating. Before deciding on your purchase, however, you should always check and follow the recommendations of your equipment’s manufacturer to assess oil change frequency and lubricant requirements.

Browse our product section to find more details on and other premium quality solutions for your equipment! Contact us and see the many options we have so you can continue keeping work in fluid motion.

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Blog-Aug_24

What determines your purchase?

Blog-Aug_24---Internal
What determines your purchase?

VISCOSITY aims not only to provide the best solutions in lubricants and oils but also the best
customer service. For us, it is important that both our dealers and end consumers have access to every
tool and piece of information available so that they can make a purchase that will impact their equipment
positively, choosing quality products that are compatible with all their needs.

With that in mind, we conducted a brief local study to determine which aspects our clients deem
fundamental when buying lubricants and oils. Our findings revealed interesting insights that we would
like to share with you. Which ones do you consider the most important?

Price

First and foremost, our end consumers look at the price tag since, as we mentioned in a previous
entry, a cost-effective operation is fundamental to maintaining steady revenue and making the most out
of all the resources available. A little over 50% of our respondents consider price as the most important
piece of information that should be available when purchasing, 38% noted that they compare prices online
before going directly to the website to make their purchase, and 32% go to the store to buy again after
the first purchase. In general, online shopping is the most popular way of acquiring products, with nearly
71% of consumers preferring this option, especially when it includes benefits such as free delivery and
special discounts.

Product Benefits

The second most important aspect for our end consumers is the benefits the product provides,
with around 45% of respondents agreeing that it’s a vital point. Considering the previous view on value,
consumers must have a competitive and convenient price versus quality ratio to decide on what they’d
prefer. The information on the benefits doesn’t only come from the manufacturer’s descriptions, but
mostly from opinions and reviews in social media, with 38% of respondents confirming that they
sometimes take blog entries, forums, or social media posts as influencing aspects, while 24% of
respondents agree that it is likely they´ll take this external information into account before deciding on a
product. These numbers also reflect the means through which most consumers have the initial contact
for the merchandise they seek since social media is the number one source of advertisement for both
manufacturers and dealers alike, followed by online ads.

Specifications

Last but not least, product specifications are the third most vital piece of information that our end
consumers consider when purchasing. With around 40% of respondents confirming technical information
is critical before finally adding the product to a cart, aspects such as data and proof of performance
become fundamental to allow consumers to make an informed and effective purchase. Technical aspects
for the products offered are better appreciated when this information is available directly on the official
website for either the manufacturer or the dealer, making it easier and far more trustworthy for the
consumer to access. Audiovisual material concerning usage and demos, and content aimed at providing
information and best practices are a significant way to expand and improve customer knowledge and
communication between manufacturers and end consumers, while providing useful tips that better
impact business for the person or entity who purchases the product.

Striving towards continuous success

Progress and innovation are not limited to the formulations and research, but all aspects of our
company. Since 1892 we have developed quality solutions and OEM premium products in our labs,
rigorously tested to account for all the needs of the agricultural and construction industry to keep your
equipment working in fluid motion. That legacy has positioned us as a reliable and trustworthy supplier,
and we will continue working to provide the best service to all those who choose the VISCOSITY route.
Our digital presence, although recent, is no exception; we will keep on developing a closer relationship
with our customers so that the partnerships we have built through the years, and all the new ones that
come, continue to move forward with the VISCOSITY seal of excellence.

Browse our website and learn more about the state-of-the-art technology behind our products
and solutions for your heavy-duty equipment. Ask your local dealer for our portfolio and join our newsletter
and our Facebook and Instagram communities; we invite you to comment and share your thoughts and
ideas with us!

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Blog-Aug_19

Know Our People

Blog-Aug_19---Internal
MARK SCHULTZ

I came to VISCOSITY from the waste management industry about six years ago. During my first
years at the Company, I held a supporting field role. We did a lot of in-house training and customer events
but, as VISCOSITY has changed and evolved, so has my position. Today my role as Territory Manager is
much more about active and on-field responsibilities, showing our legacy and solutions to new customers
to keep moving forward and growing together.

VISCOSITY is a fantastic company to work for. It is wholesome, very much like a family, since we
look out for each other, and the company takes care of its people. Now with COVID, I miss going to the
office. Out of the territory representatives, I live the closest to the office itself, so I used to go there very
often.

I travel all around, all the time. I cover the Midwest territory: Illinois, Indiana, Iowa, Minnesota,
and Wisconsin. We prepare the work weeks thoroughly, scheduling meetings and calls to get everything
ready before we set out. These areas hold the largest amount of gallon requirements in the US, and I
travel through them four or five days a week. The great thing is that we’ve always been well received and
well-loved by the dealers; we have a long history with them, and they have a really good opinion of us.

Week to week, the greatest challenge is finding the right people to talk to. Once we get to those
decision-makers, we can show them our portfolio of products through an honest and open conversation.
I graduated with a degree in agriculture, so it is a strong part of my life story, but there are many things I
don’t know, and I like being real with my clients. I try to be authentic— humble if I must— because that
is the basis for a real partnership and the trust VISCOSITY builds with its people. I’m not going to fill the
exchange with flattery and empty words; I rather go to the point directly and explain how we can help
them move forward with their business through great products and great plans. It’s a mutual thing: I learn
many things from our dealers, and I hope they learn some things from me as well.

Traveling has allowed me to see the diversity of the countryside and all its different communities.
Whether it is food or a beautiful landscape, I love learning about these locationsthat are so close to home
but are so distinctive and special. I stay in places I’ve never stayed in, look up the parks and unique sights,
read about the history of the town… all to try and take something away from the visit aside from closing
a deal, which is my favorite part of the job. I like bringing a new customer on board and getting to that
moment when they take that first order and start using our products. Then comes the other part: when
they see the features and benefits of VISCOSITY Oil, not just regarding the products, but everything from
the support we provide to the people they can contact. For me, there is no better feeling in the world.

Mark Shultz lives in Champaign, Illinois, with his wife and son, and has been a valuable part of
VISCOSITY for six years. He enjoys taking long walks, exercising — especially if that includes some degree
of adrenaline! —, watching the news, and taking in the sights of the many Midwest locations he gets to
visit due to his work.

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Blog-Aug_12

Building a better future

Blog-Aug_12---Internal
Building a better future

Development and innovation are concepts that we understand very well at VISCOSITY. Leading the lubricants and oil industry would not have happened without the great minds behind the ideas that have kept us moving forward, not only in our labs but in every single part of our company.

Education, training, and preparation for the challenges that arise every day allow us to increase our opportunities to succeed and improve the quality of life for our customers and communities. We mirror that spirit in everything we do, and that is also why we believe educational institutions are fundamental to bringing about these changes. Among all, the National FFA Organization is one we keep very close to our hearts.

The National FFA Organization

The National FFA Organization is a student organization for young people aiming to become part of the agricultural business and take on leadership positions in various fields. Initially founded by a group of young farmers in 1928, its primary goal is to help develop the minds and careers of future leaders and professionals who are rising to the challenges that society faces today. With chapters nationwide, they not only focus on academic achievements, but also community outreach, advocacy, and engagement. Their scholarships, grants, and various events aim to provide students with a comprehensive view of the world while developing the necessary skills to become a professional within the agricultural industry and in any career path.

The National FFA Organization works with the Agricultural Education Model around three main pillars:

  • Contextual Learning: inquiry-based education within an interactive classroom or laboratory.
  • Experiential Learning: work-based and hands-on activities outside the classroom, such as SAE (Supervised Agricultural Experience) programs.
  • Leadership Learning: through personal growth and engagement within organizations such as the National FFA Organization and others associated with the field.
The VISCOSITY role

As supporters of this academic organization, VISCOSITY aims to help develop a professional profile that includes knowledge and preparation on the importance of fluids within the agricultural and construction equipment scope. Training and learning on this aspect of the business will place the future leader in an advantageous position, where they understand the importance of every part of operations conducted in and out of the fields.

Moreover, presenting this line of development to the new generations opens an opportunity to bring in new ideas and solutions to the lubricant and oils industry, creating spaces of investigation and research powered by curiosity and creativity. On-site activities and field training will provide students with direct contact with the materials, qualifications, skills, and fundamentals to get involved in an area around agriculture.

Browse our website to view all the innovative premium products we have developed for you! For more information on the National FFA Organization, you can visit their website https://www.ffa.org/.

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Blog-Aug_05

A technical question: Common tractor problems

Blog-Aug_05---Internal

A TECHNICAL QUESTION: COMMON TRACTOR PROBLEMS

Tractors have been a staple of America’s fields ever since motorized vehicles first made their
entrance into the agricultural sphere, with model variations and advances dating back from the early XIX
century. Whether you work with a vintage model or you are operating a more modern version, tractors
are and continue to be the most critical tool for any farmer. Avoiding technical malfunctions becomes
fundamental to ensure a longer useful life and more efficient daily operations.

There are three possible culprits for every breakage: the manufacturer, the user, and time. From
manufacturers, failure can occur due to faulty design, missing or damaged parts, and even from poorly
written instruction manuals. Users, on the other hand, are mostly associated with operational and care
mistakes caused by wrong maneuvers, over-exertion of the machine, and poor maintenance. Finally,
regardless of manufacturing period or technological advances, tractors suffer what most machines do:
time and use eventually affecting their functionality. Even after a long and productive period, models can
become obsolete, and parts are no longer available to replace faulty ones. Moreover, upkeep materials
have adapted to times and changed formulations, so they may no longer be compatible with your
equipment.

Knowing your tractor will eventually fail is something that could discourage you, but there is a
positive and important aspect that must not be overlooked: the average useful life for a tractor can go
between 10 to 20 years if tended properly and you can always choose to sell it before and renew it with
a better, more current model.

So, what failures can you expect? Here are a few common issues your tractor can have.

Fuel and Engine

The heart of the machine, the fuel system can present issues that derive from either lack or
improper maintenance. If you notice your machine is emitting an odor, loses power, or releases smoke,
chances are there is a problem building up under the hood. Sometimes it can only take a little bit of extra
care, cleaning parts and changing the oil; other times, it requires a closer, more thorough inspection by a
professional who can identify leaks, fuel pressure problems, clogged filters and can also change and
replace parts that are beyond saving. Using the proper fuel, oils and lubricants can help you avoid many
headaches in this particular case; most fuel system-based malfunctions occur due to poor quality fluids
and/or using ones that are not appropriate for your machine. Fuel that has been mixed or diluted with
alcohol, ether, or some foreign agent can and will kill your engine; the same thing happens with fluids that
have been altered or that don’t cover the needs your vehicle has for its proper daily operation. One small
detail can result in a domino effect that will cascade and create even worse conditions.

Electrical equipment

Having trouble starting? Headlights dying? You may be having a problem with your electrical
system. Wiring is a common reason why your equipment won’t start, or your console is not lighting up as
it should; maybe some animal is chewing on your cables, or perhaps there is a problem with your
grounding wires. Battery failure, dead cells, open fuse-links, alternator, and low voltage can also impact
its overall functionality. You can try and troubleshoot by checking the wiring and battery power, but if
there is no solution in sight, even with your user manual at hand, it’s best if you have a trusted professional
eye inspecting the mechanism. Unless you know exactly the issue—and have the ability to manage it on
your own—it’s best if you take your equipment for an assessment before getting your hands dirty.

Implements

Not all problems are internal. Sometimes the vehicle itself works perfectly, but the external
components and main craft tools are the ones presenting issues. This is common especially for blades; a
dull blade will obviously not yield the same results as a sharp one and it can cause damage to the crop
and your production. Bent blades represent the same issue, even risking accumulating material and
causing clogs; having the wrong model installed will also negatively impact both your machine and your
field. Make sure that not only you are choosing the right piece of equipment according to your needs, but
also, if the piece is detachable or purchased as an extra add-in to your regular tractor, make sure to get it
properly installed and secured before start using it. Any additional tech—both hardware and software—
will also need your attention, so take note of any unusual glitches and malfunctions and report them to
your manufacturer to get assistance before you lose vital information.

No safety measure is too much. Tractors are your best tools, but they also pose risks for you as a
driver and user. Here at VISCOSITY, we got your back with what we know best, but the rest is up to you!
Find some alternatives on what we can offer in our Products section and contact us to learn more about
our solutions to keep working safely and in fluid motion.

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Remember the 30. 60. 90 Rule Banner

30, 60, 90

horsepower demand show example for different

30-60-90: The Rules of the Field

Different equipment requires specific and specialized formulations. The oils and lubricants you use on your everyday vehicle will not perform the same on your off-road equipment, no matter the products’ quality, the power requirements between a mini excavator, a tractor, or any machinery used in field operations are, nonetheless, vastly different from each other.

At VISCOSITY Oil, we know how critical the quality of what you put in your equipment is for you and your work. We have formulated several products to account for the various needs that your daily operations and maintenance require, so it is really a matter of finding what’s best for your equipment and following the manufacturer’s recommended maintenance schedule.

To better understand the importance of choosing the right products, there is a very interesting and useful way to illustrate it. Have you ever heard of the 30-60-90 rule?

The 30-60-90 Rule

horsepower demand usage benefits example

The best way to recognize just how different regular cars and trucks are from heavy machinery is to think about the 30-60-90 rule. This refers to the horsepower required for different vehicles to run properly on the road, and it notes that:

  • 30% of the horsepower is required by a light-duty truck to run under regular conditions.

  • 60% of the horsepower is required by a semi-truck to run on the highway while cruising, reaching its peak when going uphill.

  • 90% of the available horsepower is often used in your agricultural or construction machinery while performing in the field.

As you can imagine, the strain and pressure levels between a regular truck and off-road equipment differ considerably. And so does the maintenance that must be conducted to ensure it keeps working efficiently. One of the biggest differences that you will find is the regularity of the preventative maintenance (PMs), which are also based on different criteria; for starters, regular vehicles and trucks receive a checkup in accordance with the mileage, while agricultural and construction machinery usually measures its maintenance intervals in hours worked.

Cars usually get PM after their first 30,000 miles on the road and continue to get them after each 30,000-miles mark as a preventive measure. That maintenance schedule is also referred to as the “30-60-90 rule” (a PM after 30,000, 60,000, and 90,000 miles), but that rule doesn’t take into account the load (how hard the engine worked) placed on the engine during that period. For trucks, the recommended PMs happen after the first 10,000-15,000 miles of use, generally under regular conditions. Since reaching the mileages mark in off-road equipment is different from doing it in your city car or truck, one must take into consideration its much more severe duty cycle.

The general recommendation, regardless of the type of vehicle you have, is to conduct inspections regularly to make sure its operational. Changing oil, filters, coolants, checking the air levels on your tires. and a general visual inspection can make the difference and help you note possible issues. You can perform these revisions yourself following your manufacturer’s recommendations, or you can ask a professional; either way, these inspections by themselves are not enough and require a more thorough intervention to make sure everything, from the mirrors, to the alignment, to the internal components, is working properly.

Remember: there is heavy-duty and then there is WORK-DUTY. For a piece of equipment that uses 90% of its horsepower during the majority of its operations, counting on lubricants and oils designed to withstand such pressure and strain is key to maintain your daily production, but also to keep you safe from any unplanned equipment downtime and increase costs of ownership. Here at VISCOSITY, we’ve designed our products to endure weather, corrosion, rust, pitting, and heavy usage, among many different aspects, to ensure durability. Our comprehensive portfolio of superior products offers diesel engine oil, transmission hydraulic fluid, coolants, and everything your off-road equipment needs, so browse our website and find what fits your equipment the best!  Combined with unmatched customer service and over 125 years of lubricant leadership, VISCOSITY is the trusted solution for your off-road equipment needs for ALL MAKES and ALL CONDITIONSFORMULATED FOR ALL!

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know our people: Meet Cyndi

Meet Cyndi

Img shows Cyndi
Cynthia Santagata
I’ve been working in VISCOSITY for the last 31 years: I was working at an eye doctor’s office when I first decided to apply

I’ve been working in VISCOSITY for the last 31 years. I was working at an eye doctor’s office when I first decided to apply. I soon got an interview and was hired not long after that. When I first started, VISCOSITY was a small company, very much like a family. I joined the accounting department and, after being there for a couple of years, I moved into customer service. I’ve been here ever since, and although the company has grown over the years to become the corporation that it is today, it continues to be a great place to work for, filled with amazing people – many of whom have been here for a long time, like myself.

People don’t usually stay at one place that often, but I love my job and I’m proud to work here. It was challenging at first; it was all very new, and I had barely any knowledge of the oil business. It became a process of learning about our customers, products, and even the container sizes we had available. I needed to meet the dealers and learn a whole set of skills to provide the best solutions for customers who required specific products. Work has been an evolving process.

My favorite aspect of the job is my relationship with the dealers, our customers. I’ve known some of them for 20+ years and they’ve become friends.  Some have retired and, in some cases, their children are taking over their businesses. That’s the kind of relationship we have built over the years, gaining their trust through the fact that they know they’ll get what they need and that we are getting the job done when it comes to getting their orders entered on time and shipped correctly. Keeping our dealers informed is our top priority; we first contact them with their specific ship date and then the carrier will call them once the order is shipped, so communication is clear on all ends. It’s interesting to develop these business relationships and to become close enough with our customers to know about them and their lives outside the business. 

VISCOSITY has that warm, closeness factor dealers look for, and everyone in the company really goes above and beyond to make sure they are happy and taken care of. When I talk with these dealers, they tell me that VISCOSITY has always been one of their favorite suppliers, that they’ve grown to trust us for who we are and what we do. Our mission statement is to be our customers’ best supplier, and we all put a lot of emphasis on that. Our mission is something that we stand by. The pandemic hasn’t changed that; our dealers kept working and we kept working in fluid motion alongside them.  

* Cynthia is a proud mother of two and grandmother of three. She has been a valuable member of VISCOSITY for 31 years and is recognized for her commitment, friendliness, and close relationship with clients. She enjoys visiting her son in Florida and her daughter in Tennessee whenever she can and spending time with Carlos, her 8-year-old Chihuahua, and her friends and family at her townhouse in the Southwest Suburb of Chicago.

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Ultra traction products Banner

Trusted Optimal Protection

Ultra traction products Banner
ULTRACTION Premium THF: the best choice for your equipment.

VISCOSITY Oil was founded on the basis of progress and development. We have always been willing to experiment and dip our toes into murky waters in the hopes of finding a niche to thrive, especially when it comes to construction and agricultural solutions, which has been our specialty since day one. Perseverance and resiliency have been our motto for almost 130 years—yes, more than a century! —and that’s how our company has kept working like a well-oiled machine for so long. 

Progress, innovation, and customer satisfaction are the pillars to our continuous success and were the cornerstone for the development of our most well-regarded products. Such is the case with ULTRACTION, our premium synthetic and semi-synthetic THF line that aims to keep your equipment working in fluid motion.

Our Product

ULTRACTION Transmission Hydraulic Fluid was developed by experts of our R&D Lab in 1963 to create an unmatched formula that has been leading the market ever since. It was developed based on the most stringent OEM standards in the industry, meaning it is not only designed to meet very detailed and high-performance requirements, but also exceed these expectations and deliver an even better protection. After all, why settle with the basics if we can provide so much more? 

The main performance advantage of our ULTRACTION THF is water tolerance.  As we all now, water and metal don’t go well with each other; rust and corrosion are two of the greatest enemies for machinery everywhere and it causes malfunctions from within multifunctional transmission if not addressed properly. Water can freeze too, causing damages due to flow restriction and pump cavitation. 

You are probably thinking “well, if I don’t put my machine out in the rain, my transmission is safe”. That is all well and good (keep at it!), but don’t forget that liquid can find its way into our equipment in more discreet ways, such as condensation. That can happen especially if you work under heat or high operating temperatures; it is a natural and inevitable part of the process, but one we’ve taken into account and found a solution too. 

You are probably thinking “well, if I don’t put my machine out in the rain, my transmission is safe”. That is all well and good (keep at it!), but don’t forget that liquid can find its way into our equipment in more discreet ways, such as condensation. That can happen especially if you work under heat or high operating temperatures; it is a natural and inevitable part of the process, but one we’ve taken into account and found a solution too. 

Now, it is important to understand that a transmission hydraulic fluid is not an umbrella; think of it more like a paper towel, one that takes on the excess water that deposits where it shouldn’t be. The better the quality and thickness of the towel, the more it will take in; it will provide you with the necessary absorption and retain the liquid appropriately because it is specially designed to do so. Comparatively, a thin, cheap piece of paper that doesn’t cover the basic standards required to take care of the problem, will probably just give you more to clean after.  

Still unsure? Maybe knowing our formula has passed water volume tests may help to make up your mind. For over 20 years, ULTRACTION has been the only product in the market that has been able to pass a 1% water tolerance test; as a matter of fact, VISCOSITY is the only lab that has been approved and given gold standard to run it. And there is more! We have been working closely with OEMs to create the industry standard for water tolerance that is in place today, and only our ULTRACTION product—and direct predecessors— have been able to pass. You have our word that there is no other product in the market that can claim that is superior to our ULTRACTION formula.

So, not only will you be getting a premium-level, tested, safe product with industry leading water tolerance, but also one that has exceeded the standards for sheer stability and temperature performance, with no additive dropout, no haze, no water separation and no color changes. Its zinc-free* formulation will also ensure not only an extra layer of optimal efficiency, but also environmental protection. 

4S Technology

When it comes to design and formulation, all of our products are based on the same precepts, which we have summarized into four key concepts: Systems, Seasons, Stresses and Surfaces. Yes, it is a bit of a tongue-twister when you say them all together, so, to make things simpler, we just call it 4S Technology.

Having an online presence becomes fundamental, not only as a response to the crisis, but as a way of keeping up with modern times. The consumer’s shift is expected to be rather permanent; people, who were usually reluctant to buy fresh produce online, are now open and even accepting of the possibility.

We want our products to be compatible with ALL systems, to make sure we are covering all the basis when it comes to powered equipment. We also strive to help you in ALL seasons; we know operations are conducted all year long, and we want you to trust you’ll get the best protection regardless of the external weather conditions. Another very important aspect we consider when developing our products are ALL stresses taken on by different machinery; to account for that, we’ve tested our products off-road to deliver the best possible resistance to the intense pressure your equipment takes daily. Finally, we have formulated our fluids to be compatible with ALL surfaces, making it easier to work with materials of different equipment brands.  

Our commitment

Quality and exceeding our costumers’ expectations are at the forefront of our growth. We want to keep providing the best option in the market, but we also want to keep you informed about our products; you can browse our website to view all our portfolio of solutions and contact us to receive assistance and guidance if needed. Remember to always follow your manufacturer’s suggestions on what fluids and lubricants are best for your equipment! 

* The components of this product do not contain zinc. Traces of zinc may be found as a result of the manufacturing process.

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Small Farm, Smart Solutions

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Small-scale “Working smart doesn’t always have to be about the gadgets”

Working smart doesn’t always have to be about the gadgets; sometimes it is about making the most of what you have and what is available out there. Agrotech comes in a wide range of prices to account for all budgets but cutting some corners here and there can help your business yield better, investing in essentials and prioritizing in accordance with your needs.  

Know your tools

Getting a good-quality drone can really help improve your operations. You can find affordable options out there, but even the best drone is of no value if the information it provides goes nowhere. If you don’t want to buy some expensive enterprise-level software, apps could be a great alternative.  

There are many different tools and apps in the market, with different specifications, functions, and conditions. Some are all-in-one, aiming to concentrate all required actions into a single hub; others serve more specific purposes, dealing directly with production, or monitoring your financials. Do you need to assess the nutrients on your plants, or identify the weeds growing around your crop? Maybe you want to keep track of fluid levels using a sensorlike our new FLUID-I*, or perhaps you need some assistance choosing the best oil for your engine? There are tools and apps that can help with that and more; all you need to do is find the one that fits your needs and download it in your tablet or mobile device, and you are all set for your daily operations.

Rent-a-tool

Why buy if you can rent? If you are on a budget and used equipment is not up your alley, renting can be a cheaper, more efficient way of working your field. For starters, it is faster; instead of going through all the process needed to purchase from maybe a loan request to the actual delivery of the equipment to your farm—, you could save some valuable time and just pick what suits you best with a dealer near you. You can acquire the machinery you need according to your harvest schedule and seasonal requirements, saving you the effort and resources needed to maintain equipment on-site, while also having the chance to check if the machinery you rented is actually what you require without the risk of losing your investment for good if that were not the case.   

Training and Community

Creating a network of contacts can be beneficial for your farm, not only when it comes to potential clients, but other businesses as well. Understanding and supporting other trades— whether they be established or recent start-ups— creates a community environment that aims to develop in a competitive, yet fair, way. Having the opportunity to interact with other producerssuppliers, and dealers helps to better focus your goals and builds mutually beneficial alliances that can impact your farm. Participating in public activities, such as farmer’s markets, fairs, talks and other gatherings— both on-site and remotely— will enable you to have a better understanding of the field and keep in touch with new opportunities and resources you might find useful.  

On that note, training and learning is always a great way to keep up with new technology and fresh options. VISCOSITY Everlub Academy can be a good option for dealers to rust out and learn more about the market in short comprehensive modules. Ask our team for more information to sign up! 

Go online

Forced due to the pandemic, or just as a way of expanding business, during the past year many small and medium enterprises have had to rely on ecommerce to maintain their operations afloat. It was a risk, but one that yielded results; according to a research by Colorado State University, during 2020, online grocery shopping had an increase of 10%, a whooping jump from the annual 2 to 3% percent increase recorded the previous year.

Having an online presence becomes fundamental, not only as a response to the crisis, but as a way of keeping up with modern times. The consumer’s shift is expected to be rather permanent; people, who were usually reluctant to buy fresh produce online, are now open and even accepting of the possibility.

Maybe you prefer something more direct and easier to handle, like a simple social media account; or you can choose to invest in software and platforms and get help from specialized sites that focus on creating the best mean of contact between you and your clients. There are also online sales platforms, in which, for a monthly fee, you can sell and advertise your products— even surplus!— without the need of concerning yourself with website maintenance; either way, putting yourself out there will allow you to reach potential customers, create a new web of connections, and, most important, expand your business beyond geographical limitations.

Innovation is key to success and here at VISCOSITY we have first-hand experience. Not only we are still growing and developing better, more efficient lubricant and oils solutions, but also resources and tools that can impact your operations no matter the size of your business. Ask your dealer or contact our team to learn more about our new smart choices, training programs and diagnostics platforms and keep working in fluid motion with us. 

*FLUID-I Powered by Contelligent 

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The Future of Farming

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Precision Farming: “smart equipment for a smart production”

The agricultural industry is rising to the challenges brought forward by change and population demand. In a previous article, we discussed data gathering and IT tools that can aid in precision farming, but no software or program can run correctly if the information is not accurate. Proper equipment can make a difference between an inexact operation and a precise one.
Drones

Agricultural drones are tested for durability, flight capability and performance, and have become versatile tools capable of accurately charting and monitoring farmland with precision and speed. Rotary, fixed-winged, and hybrid drones come in different sizes, battery duration, and usability alternatives, from small and simple, to enterprise-oriented premium level. Customizable and equipped with a variety of IoT, drones can be used to scan, map, and lift 3D impressions of the land, allowing the user to evaluate the soil with high-quality, multi-spectral aerial views.

Fitted with specific equipment to perform certain tasks or designed especially for the purpose of spraying fertilizer, herbicide, or pesticides over the crop, these aircraft can easily fly over the field and release the required chemicals as per the directions of the controller, scanning for areas deemed problematic or prone to fungus and weed growth.

These operations can be conducted remotely, and, with the correct data input, they can even become automated, programming the drone to perform certain tasks depending on the needs of the field.

Sensors and thermal cameras

Although most of this equipment can be found already built into a drone, there are some alternatives for in-field operations. Sensors can be used in a variety of ways, from measuring temperature and pH, to nitrogen and moisture in the soil, and even to check fluid levels in your containers. They can be placed on site among the crop and monitored remotely through a software or drone that has been programed for this purpose. For example you can install a sensor inside your truck’s oil tank, providing a reading that will link to a specialized program, as is the case with VISCOSITY Oil’s UBI Sensor, which connects to a hub dashboard that shows you real-time oil levels. The gear can be highly sensitive, allowing you to get accurate measurements and making it easier to concentrate efforts and resources in accordance with the readings.

Thermal cameras are also valuable tools. They can be used as security devices — for perimetral and indoor surveillance — and also to monitor aspects like irrigation, thereby detecting underlying soil issues such as leaks or dry spots, even when those effects are not yet apparent on the plants. Thermal cameras can have more direct applications in checking plant health, creating imagery of the plant’s temperature and maturity, and detecting infections and bruising.

In some farms, thermal cameras can also be used to check temperature rates in containment bins, greenhouses, and other critical facilities.

Smart Trucks

In a world full of smart devices, it was only a matter of time before heavy agricultural machinery also got an upgrade. Nowadays, companies that specialize in farming machinery offer alternatives that not only include smart gadgets—such as GPS and sensors— but also push for automated and electricity-powered vehicles.

New farming trucks display information on screen to help guide and inform its user of any required data, from the basic harvesting route and land conditions, all the way to fuel level and machinery temperature and condition, making it easier to project oil changes and repairs. In response to labor shortages in the agricultural sector, new options of AI-driven trucks, where the human driver is optional, are out in the market, usually accompanied by a battery-powered system that generates less pollution and waste.

There is only forward with the applications and implications that this new technology brings to the table and it is up to us, much like a plant, to adapt and thrive among the new conditions and challenges posed to the agricultural industry. 

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